All the essential ingredients for a hip-hop event seem to be on the list: DJs, BBoys, Graffiti and MCs..plus even some Parkour thrown into the mix. Adidas Originals and Guadalupe Store are throwing the launch party for a new RUN DMC inspired collection.
RUN DMC and Adidas go way back, as you can quickly tell from watching the video below called My Adidas, so the connection is not new..but the collection is. Get yourself down to Bom Retiro in central Sao Paulo for the event. Graffiti artists involved are Markone (see my pic below for reference) and Fame and Dingos.
WHERE: Guadalupe Store, Rua Três Rios, 126-Bom Retiro -, 01123-000 São Paulo, Brazil
WHEN: September 13, 2014. Between 13H and 19H.