Call Parade 2014 – Various Artists – Sao Paulo

Call Parade 2014

While yesterday marked the announcement of the players chosen to represent Brazil at the World Cup, today (May 8) marks the start of the 2014 edition of Call Parade. The call parade is a bit like the cow parade, the Monica Parade and probably a few other parades, but this using the phone boxes, which in Brazil are not boxes at all, they are known as Orelhões, which means big ears, and they are basically dome shaped structures.

This years call parade has jumped on the World Cup bandwagon and the theme is ‘Paint your Orelhão (phone booth) the colours of our national team’.

There will be a total of 25 artists involved, joined by 15 fans to make a 25 person strong team, with 100 Orelhões to be painted. The graffiti artist Sipros has paid homage to legendary Brazilian footballer Pelé (Seen here at the unveiling earlier today) Other players and the Brazil manager Big Phil Scolari are also featured on some of the works.

Paulista Avenue (Avenida Paulista) as usual will be the location for the majority of the  phone booths, but there will also be 10 other locations around the city. So keep your eyes peeled. I will try and get some pictures up as soon as I can.

The call boxes will be on display between May 8 and August 7th.

Judging by the picture posted on his Facebook today, the artist Feik is also included among the artists. He posted this image this morning with the caption ‘Inseto Canarinho , Call Parade – Indo hoje pra Rua !” basically saying his insect will be going on the street today.



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